In 2010, the predecessor of Xiaobei Cloud Warehouse, an e-commerce studio, joined Taobao, taking its first step into e-commerce. In 2013, after three years of development and accumulation, the Shenzhen team was officially established, starting the Amazon business and marking the beginning of its cross-border e-commerce expansion.
In 2018, the parent company of Xiaobei Cloud Warehouse was officially established in Weifang, with several prominent tech experts from internet brands joining the team, officially launching a cross-border e-commerce service business covering the industrial chain, technology, and operations. Subsequently, branches were set up in cities such as Jinan and Qingdao, bringing together various advantageous resources to comprehensively expand the cross-border e-commerce service chain business.
In 2021, Xiaobei Cloud Warehouse Company was officially registered and established, setting up overseas warehouses in the United States, Canada, Germany, France, and other locations to further improve service efficiency. Operation centers in Shenzhen and Los Angeles were subsequently established, with the three locations working together to deeply cultivate the market. The company's self-operated brand products, including "Luo Fei Er Di," "Mu Di Lun," "Ru Le," and "Rui Bei Te," frequently top Amazon charts, becoming the most influential industry brands in their respective niches.
In 2023, Xiao Bei Cloud Warehouse officially launched the global 'XBEL' service brand, initiating a global integrated brand strategy. Overseas warehouse operations expanded to over 30 locations, with a total warehouse area exceeding 150,000 square meters, becoming the first to offer sellers 60 days of free storage. Self-operated home product categories grew at a rapid pace of 289%, far outperforming the industry, and have ranked in the top tier of the niche market for three consecutive years.